Tom First co-founded Nantucket Nectars in 1989 and sold to Ocean Spray in 1997. In 2004, he founded another beverage company, OWater, now a Polar brand. He is still chairman of the OWater board, and also helps to run a fund that invests in entrepreneurial businesses in the beverage sector. Tom and his wife Kristan have three children, 12, 9, and 7.