Andrew and Kathy Abraham on the advantages and disadvantages of leaving a professional career to start a business, and why Andrew hung up his stethoscope to gamble everything on a drink.
Q: The first year of medical residency is an unlikely time to start a business.
A: I was working hundred hour weeks, and Kathy was pregnant with our first child. Kathy used to joke that she slept more in a night than I did in a week.
Q: What were you thinking?
A: The idea for this business grew from my own personal story. In 1999, when I was a senior in high school, I was diagnosed with a rare cancer called rhabdomyosarcoma. I was treated with surgery, chemo, and radiation. I lost a lot of weight, and couldn’t tolerate food. I completed my senior year from my hospital bed. My treatment was effective, but at the time I had to sustain myself on these “healthy” drinks that tasted horrible. I started reading the labels—it was all terrible stuff. The first ingredient was GMO corn syrup, then artificial Continue reading